One of the aspects against the popularity of open-source software is the fact that many of its developers might not have the knowledge, expertise and/or resources to properly manage a marketing strategy.
(*) Towards a marketing strategy for Open Source Software (PhD research on OSS marketing
Appropriate branding to promote software should include the use of graphical elements like a good logo, adverts, social media management, user interface design, icons, etc..
Any of these elements could be delivered by some of our members, as long as you take part on this initiative by joining our available groups in Facebook or LinkedIn.
We are a group of artists conscious about the fact that if we provide any kind of help to the developers of the tools we use to do our work, we would end up having a better tool. It’s a gain game for both sides.
The skillful members of the group, can be seen as a valuable reservoir of talent with expertise enough to offer help in such fields, helping with the appropriate marketing strategy to promote open-source software.
Our marketing consultancy include:
- Branding (Logo design, cover images, posters, etc..)
- Branding guidelines
- Marketing strategies and ideas…
Visit our “OSS Artists’ Community” page to check for potential contributors.
As part of this initiative, we can proudly mention some of the small efforts made so far, in order to help promoting the use of open-source software, such are:
OLIVE Video Editor: The creation of a Facebook Page and its respective Users’ Group, in order to share news and tips on this useful tool for video editing and video compositing.
SCRIBUS – Open-source desktop publishing: The creation of a Facebook Page and its respective Users’ Group, in order to share news and tips on this useful tool for graphic design and page layout.
MX Linux: Proposal of a new logo in order to help branding this great Linux distro – Operating System.
Media Pro Community: Media Production Community.
Content creation by and for the community. (external link)
Partnerships & Sponsorships
If your open-source project wants to take advantage of this initiative, you can download our “Partnering STUDIOSS.org – Logo” in order to be used as an image or icon in any or your adverts, cover images or banners…
Other useful resources and links:
(*) Towards a marketing strategy for Open Source Software (PhD research on OSS marketing)